iGaming PWA Analytics: 9 Events to Track
Start with the player journey
Map the journey from landing-page view to install prompt, home-screen launch, notification permission, registration start, registration complete, payment initiation, first deposit, and repeat session. Give each event a stable name and include source, campaign, device, and geo as properties so operators can compare cohorts without stitching together unreliable URLs.
The nine events worth instrumenting
Track these events first: pwa_view, install_prompt_view, pwa_installed, push_permission, registration_started, registration_completed, payment_started, first_deposit, and returning_session. Keep the first-deposit event tied to the approved postback or server-side confirmation where possible; a button click is not proof of an FTD.
Use a decision-ready dashboard
Report install rate, permission rate, registration completion, payment success, FTD rate, and repeat sessions by source and device. A useful dashboard separates Safari iOS installation friction from Android permission behavior and flags sudden changes after a release.
Protect consent and data quality
Explain notification value before asking for permission, respect quiet hours and opt-outs, and avoid collecting more personal data than the campaign needs. Validate event duplication, timestamp drift, and attribution loss before trusting a conversion lift.
Turn measurement into testing
Choose one bottleneck, such as a weak install prompt or payment handoff, then test one change against a stable control. TrafficPopcorn connects PWA, push, pre-lander, and FTD work so the full acquisition path can be evaluated together.
Explore TrafficPopcorn acquisition infrastructure → · Back to igaming-pwa.com
FAQ
Which PWA KPI matters most?
Qualified first deposits and repeat value matter more than installs alone.
Should FTD be tracked client-side?
Use a validated postback or server-side confirmation when available; client-side clicks can overstate results.